Digital marketing and data-driven strategies
Marketing works when it is measured. We define the strategy starting from the audience and the customer journey, manage campaigns, SEO and social channels, and set up tracking so that every activity can be read through its results, not through impressions.
What we build
- Audience research and positioning
- Customer journey and funnel design
- Planning and management of advertising campaigns
- SEO: technical set-up, content and monitoring
- Management of social media channels
- Conversion tracking and marketing dashboards
Typical applications
- Launching a new product or digital service
- Generating qualified B2B enquiries from the website
- Understanding which channels really bring customers
- Connecting website, campaigns and CRM in a single reading of the data
How we work
From the problem to the product
- 01
Assessment
We start from the problem: processes, users, the systems already in place and measurable goals.
- 02
Requirements and roadmap
Together we define what to build, in which order and with which priorities, timing and budget.
- 03
UX and architecture
We design interfaces and technical structure, integrations included, before writing code.
- 04
Iterative delivery
Incremental releases you can verify: you watch the product grow and can correct the course.
- 05
Testing, launch and evolution
Testing and go-live, then maintenance and new features guided by how the product is actually used.
What to expect
A strategy with stated goals, activities that can be verified and periodic reports on agreed KPIs. We do not guarantee rankings, returns on investment or numbers of leads: results depend on market, budget and competition, and we show them as they are.
Related project
Analytics and marketing intelligence for an insurance company (Insurance).
Selected projectsFAQ
Frequently asked questions
Which KPIs do you measure?
Those linked to the business goal: enquiries and their quality, conversion rate, cost per acquisition, and further down revenue where the data is available. Visits and impressions are context, not the goal.
How do website, campaigns and CRM connect?
Through consistent tracking: campaign parameters, conversion events on the website and the transfer of the contact’s origin to the CRM, in compliance with privacy and consent rules.
How do you evaluate a digital strategy?
We start from the current data (traffic, conversions, costs), from the audience and from competitors, and define priorities: what to fix first, what to test and how to measure it.
Related services
Tell us about your project
Let’s talkWrite to us describing what you need: we will reply to arrange a first free 30-minute call.
Write to usThe data you send us is handled as described in our Privacy policy.